History of van cleef and arpels
The founder of this company; Alfred Van Cleef and Arpel were related uniquely. It was as if the wholeuniverse conspired to found this company. Alfred Van Cleef who was a son of a diamond cutter fell in love and married a beautiful girl, Estelle Arpels. Estelle was a daughter of Salomon Arpels who was a dealer in precious stones. They got married in 1895 and the following year Van Cleef and his father in law decided to found this company and named it "Van Cleef and Arpels".
The first boutique of this company opened in 1906 at 22 Place Vendome; after the death of Arpel. Charles and Julien brothers-in-law of Alfred joined and helped him set up his first boutique. This firm was soon joined by the third Arpel brother, in 1912. At that time, it had expanded to many places and they needed help to cope with it. Between 1910 and 1920, within only 10 years it expanded its braches to Nice, Vichy, Lyon, Cannes, and Deauville.
It became a family affair and in 1926 Alfred's daughter Renee Puissant joined it as the controller to the artistic direction. She worked here for about 12 years. Many other family members continued to join it years later as it expanded far and beyond.
Important pieces and collections: